University of Toledo Alumni and Athletics Case Study
UT Alumni and UT Athletics are two very diverse organizations within the University of Toledo family. Each has an very distinct audience that needs to hear their story!
Challenge: How can Digital-55 help the UT Athletics improve ticket sales and communicate more effectively with athletes, parents, staff, university family supporters and the community?
Answer: Since 2009, UT Athletic’s have been sending monthly eMagazine and various promotional announcements to lists of their fans and supporters. The digital format allows for action packed images, newest sports updates and a quick turnaround time thus a timely deliver of current information.
Social media marketing is another powerful tool today to drive ticket sales and communicate with your audience. Digital-55 provides this tool as which which shows measured improvement month over month.
In 2013, after a doing a digital marketing presentation to the Alumi Board, they decided to move away from an alumni printed magazine that offer no verification of readership to a financially responsible eMagazine that has a measurable readership each month.