University of Toledo Alumni and Athletics Case Study
UT Alumni and UT Athletics are two very diverse organizations within the University of Toledo family. Each has “a very distinct” audience that needs to hear their story.
Challenge: How can Digital-55 help UT Athletics improve ticket sales and communicate more effectively with athletes, parents, staff, university family supporters and the community?
Answer: Since 2009, UT Athletics have been sending monthly eMagazines and various promotional announcements to lists of their fans and supporters. This digital format allows for action-packed images, newest sports updates and a quick turnaround time resulting in a timely deliver of current information.
Social media marketing is another powerful tool today that helps UT drive ticket sales and communicate with their audience. This tool allows UT to measure social media engagement month over month.
In 2013, after a doing a digital marketing presentation to the Alumni Board, the organization decided to move away from an alumni printed magazine that was a significant investment with no measurable verification of readership. The eMagazine not only allows for campaign analytics but is financially reasonable as well.